This is a question often posed by some of our clients so we decided to write a blog post listing five reasons why promoting your business on social media can be beneficial.
For those who are new to the social media scene it can be daunting for sure but with a clear social media marketing strategy in place the results prove extremely worthwhile.
Top 5 Reasons Why Social Media Marketing Is A Key Goal Player
1. Social Media has the Reach
Statistics show a growth of nearly 10% in social media users from 2019 to 2020. That’s a massive push in the numbers with almost 3.8 billion active social media users worldwide. This implies that almost half of the world population is active on social media.
2. Social Media has many platforms.
When comparing the various social media platforms be it Facebook, Whats App, Youtube, or Instagram, SnapChat etc. Facebook is still the leader with a whopping 2449 million users! That’s a huge amount of potential clients to target if done cleverly. They are closely followed by YouTube with a massive 2000 million active users. Of course you don’t have to limit yourself to just Facebook or YouTube, as a business it is worthwhile analysing which platforms are key for your sector and then engaging with potential audiences you never knew you had!
3. Social Media for Brand Awareness
Using Social Media to create brand awareness is a trend you don’t want to miss out on. With 73% of marketers claiming that social media marketing has been “helpful” to their brand it’s a key element for any branding strategy. It allows you to have real time interactions with your customers by informing them of new developments within your brand. Also customers can be encouraged to recommend your business to family and friends hence increasing your audience reach.
4. Social Media for Content Promotion
Social Media platforms are a great place to promote your quality content be it blogs, news posts or latest articles. There are tools that help you to analyse which particular times of the day you should post based on when your targeted audience is most engaged on a particular platform. Content promotion on social media platforms is one of the most effective ways of promoting your business and informing potential clients of your latest offers or services.
5. Social Media for Website Traffic
Regularly posting fresh and up to date content is a way for you to drive traffic to your website and generate leads it’s a key player in helping your website rank higher on google and can assist with the SEO Rankings which we know for a fact is always beneficial to your website!